Introduction to Digital Marketing | DIGITAL MARKETING

                                        DIGITAL MARKETING

What is Digital? 

Digital can be expressed as series of the digit of 0 and 1 typically represented by values of a physical quantity such as voltages or magnetic polarization.

What is Digital Marketing?

Digital Marketing typically refers to online marketing campaigns that appears on computer, phones, tablet, or others devices. It can take many forms including online video, display ads, search engines marketing, paid social ads and social media post.

We have Eight (8) Types of Digital Marketing

   They are:

    1. Affiliate marketing
2. Content marketing
3. Email marketing
4. Marketing analytics
5. Mobile marketing
6. Pay-Per-Click (PPC)
7. Search engine optimization
8. Social media marketing.

• Affiliate Marketing: this a marketing arrangement in which affiliates receives a commission for each visits signup or sales they generate for a merchant. This allows businesses to outsource part of the sales process.

• Content Marketing: this is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

• Email Marketing: this is a form of marketing that can make the customers on your email list aware of new product discount and other services it can also be a softer sell to educate your audiences on the value of your brand or keep them engaged between purchase.

• Marketing Analytics: is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal.

• Mobile Marketing: this is an advertising activity that use mobiles devices, such as text promos and app via push notifications. Mobiles marketing audiences are grouped by behaviors and not by demographics. Mobiles marketing is a sunset or mobile advertising.

• Search Engine Optimization: this is the process used to optimize a website technical configuration content relevance and link popularity so its page can become easily findable and more relevant and popular towards user search queries and as a consequence, search engine ranks them better.

Digital Marketing Skills

1.   Search Engine Optimization

2.   Website Development

3.   Research and Data Analysis

4.   Copy Writing

5.   Social Media Marketing

6.   Email Marketing

7.   Graphics Design

8.   Video Marketing

Online Applications for Digital Marketing

• Canva: is a design app that enable you to create graphics on the go.
• Buffer: is one of the most well-known social media apps for scheduling posts, though it has undergone numerous upgrades, shift, and interaction.
• Goggle Analytics: while you may have a huge host of analytical tools, it not completes without goggle analytics.
• Hootsuite: this is well known for being a comprehensive platform with an excellent social listening feature with a 30-days trial period.

    Economic Benefits of Digital Marketing

Higher sales for a business that employ successful marketing strategies translate into expansion, job creation, higher tax revenue for government and eventually overall economic growth. Digital marketing is of great importance for its roles in opening new market and helping to promote and services. Economic growth and effective marketing are intrinsically linked marketer works to understand consumer behavior and produce advertising that resonates, this in turn leads to higher sales, job creation and consumer demand.

Benefit are:

1.     Better Conversion Rate

2.     Increased ROI

3.     Greater Engagement

4.     Interact with customers

5.     Brand Development

6.     Lead Generation

7.     Lower Cost

8.     Personalization

9.     Reaching new Audience

10.  Brand Awareness.

PROS	CONS
Cost effective	Technical knowledge and skill required
Reach a large audience	High competition
Target specific demographics	Privacy concern and data security risks
Customizable and flexible	Potential for AD fatigue
Real-time result and analytics	AD blockers can reach limit
Easily track and adjust campaigns	Difficulties in measuring ROI
Enhance customer engagement and interaction	Affected by algorithms update
Can create personalized experience	Constant update and optimization required.

The main advantage and disadvantage of digital marketing will work out only if market research is not compromised by finding the best platform, creating the right content, taking note of its pros and cons, learning the perfect timing and pushing up the brand. Whether traditionally or digital marketing is all about connecting to people at the right time and place.

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